Plantar fasciitis is one of the most common causes of heel pain, affecting athletes, people who stand for long hours, and individuals of all ages. The good news is that with proper treatment—especially the use of custom orthotics—most patients can find lasting relief and return to their normal activities.

What Is Plantar Fasciitis?

Plantar fasciitis occurs when the plantar fascia, a thick band of tissue that runs along the bottom of the foot from the heel to the toes, becomes irritated or inflamed. This structure plays a critical role in supporting the arch and absorbing shock during walking and running.

The hallmark symptom is sharp heel pain, often worse:

  • With the first steps in the morning
  • After long periods of standing or walking
  • Following exercise rather than during it

Over time, untreated plantar fasciitis can lead to chronic pain and altered walking patterns that place stress on the ankles, knees, hips, and lower back.

Why Does Plantar Fasciitis Develop?

Several factors can increase the risk of developing plantar fasciitis, including:

  • Flat feet or high arches
  • Poor foot biomechanics
  • Prolonged standing or walking on hard surfaces
  • Unsupportive footwear
  • Weight gain or obesity
  • Tight calf muscles or Achilles tendons

Because many of these factors relate to how the foot functions, treatment often focuses on correcting mechanics rather than just reducing inflammation.

How Custom Orthotics Help Plantar Fasciitis

Custom orthotics are medical-grade shoe inserts designed specifically for an individual’s foot structure, gait, and lifestyle. Unlike over-the-counter insoles, custom orthotics are prescribed after a clinical evaluation and often a biomechanical assessment.

For patients with plantar fasciitis, custom orthotics can:

  • Support the arch to reduce strain on the plantar fascia
  • Redistribute pressure away from the heel
  • Improve foot alignment, correcting abnormal pronation or supination
  • Absorb shock, decreasing repetitive micro-trauma
  • Promote healing by reducing stress with every step

By addressing the underlying mechanical cause of plantar fasciitis, orthotics help relieve pain while also preventing recurrence.

Custom Orthotics vs. Over-the-Counter Inserts

While store-bought inserts may provide temporary cushioning, they are not designed to correct specific biomechanical issues. Custom orthotics are:

  • Tailored to your foot type and diagnosis
  • More durable and long-lasting
  • Designed to fit properly in your everyday shoes
  • More effective for chronic or recurrent plantar fasciitis

For many patients, custom orthotics become a key long-term solution rather than a short-term fix.

A Comprehensive Treatment Approach

Although custom orthotics are highly effective, they are often part of a broader treatment plan that may include:

  • Stretching exercises for the plantar fascia and calf muscles
  • Supportive footwear recommendations
  • Activity modification
  • Physical therapy
  • Anti-inflammatory treatments when appropriate

When used together, these approaches can significantly shorten recovery time and reduce the risk of ongoing heel pain.

When to See a Podiatrist

If heel pain persists for more than a few weeks or interferes with daily activities, it’s important to seek professional evaluation. Early treatment can prevent plantar fasciitis from becoming chronic and reduce the need for more aggressive interventions.

Take the First Step Toward Relief

Plantar fasciitis doesn’t have to limit your mobility or quality of life. With proper diagnosis and the right support—especially custom orthotics designed specifically for your feet—most patients experience significant improvement and long-term relief.

If you’re struggling with heel pain, a podiatric evaluation can help determine whether custom orthotics are right for you and get you back on your feet comfortably.


Dr. Yavor Geshev, D.P.M., F.A.C.P.M.
Board Certified, American Board of Foot and Ankle Surgery
Board Certified, American Board of Podiatric Medicine

Hollowbrook Foot Specialist, PC
89 E. Main Street
Wappingers Falls, NY 12590

(845) 298-9074
(845) 298-9184 fax

Your Top-Rated & New Favorite Podiatrist In Wappingers Falls, NY

Always arrive to a pleasant cheerful staff! They make you feel welcome and get you situated quickly! The Doctor is friendly and makes your feet feel great! I travel a bit to get to this office, but it is so worth it! The staff is always helpful and customizes my appointments to my needs!

- Bob D.

bob 5 star review

GREAT EXPERIENCE!!!! Very nice, friendly, and thorough doctor. Wonderful staff too! Very clean office. They fit me into there schedule the same day. They recognized my issue right away and got me out of discomfort painlessly.

- Jordan C.

jordan 5 star review

I came here today for the first time what a wonderful group of people, very professional and friendly and the Dr. I saw, Dr. Geshev, he is absolutely the first podiatrist I’ve ever seen that made me feel very comfortable, and he knows what he’s doing. I would recommend this podiatrist office to everybody.

- Valerie G.

john 5 star review

Great experience. They got my son in as soon as possible as made sure his foot was ok. Will definitely use them again!

- Irene T.

irene 5 star review

Wonderful staff (warm and inviting). Clean office. Dr. G is knowledgeable and listened to me. He knew 3 ways to help my situation and I know that I will feel better under his care and instructions. I recommend Hollowbrook Foot Specialists!

- S.G.

5 star review

*The reviews listed are from actual patients of Hollowbrook Foot Specialists. Individual results may vary. Reviews are not claimed to represent results for everyone.

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Our Wappingers Falls
Podiatry Office
89 E. Main Street
Wappingers Falls, NY 12590

Phone: 845-298-9074

Office Hours:
Monday: 11am - 7pm
Tuesday: 9am - 5pm
Wednesday: 9am - 5pm
Thursday: 9am - 5pm
Friday: 9am - 3pm
Saturday: By Appointment Only

hollowbrook foot specialist office
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Our Wappingers Falls
Podiatry Office
89 E. Main Street
Wappingers Falls, NY 12590

Phone: 845-298-9074

Office Hours:
Monday: 11am - 7pm
Tuesday: 9am - 5pm
Wednesday: 9am - 5pm
Thursday: 9am - 5pm
Friday: 9am - 3pm
Saturday: By appointment only

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